And last year, you started your own skincare brand, Auolive. Why enter this ultra-competitive industry?
I worked in a skincare company previously, and my family and I also distributed another line of made-in-Japan skincare. We wanted to launch our own brand one day. After talking to customers, we knew a lot of busy women have no time for a multi-step skincare regimen. If we can cut three steps to one, it would be so much easier. We wanted products that were useful for women, to cut out the noise and the confusion. And when I was running the hawker business, it was a challenge to take care of my skin. Back then, all I knew was multi-step skincare — toner, serum, moisturiser, mask, but I was so tired when I came home that if I can cleanse my face, it was very good already.